(CNN) — There’s a brand new contender for the world’s most costly crunchy snack.
A Pokémon-shaped Flamin’ Scorching Cheeto nicknamed “Cheetozard” has offered for $87,840 to an unnamed purchaser, the Goldin public sale home stated on social media.
The three inch (7 cm) lengthy Cheeto, formed just like the character Charizard from the Japanese anime franchise, is affixed to a personalized Pokémon card and enclosed in a field.
The dragon-shaped spicy snack was found and preserved by a sports activities memorabilia firm someday between 2018 and 2022, then surged in reputation on social media final 12 months, in accordance with Goldin’s web site.
Cheetozard offered for a whopping $72,000 plus a purchaser’s premium, Goldin stated. Bidding on the dear Cheeto started at $250 in mid-February and shortly climbed into the higher 5 figures.
Cheetos, the snack model owned by PepsiCo subsidiary Frito-Lay, responded to Goldin’s Instagram publish in regards to the sale with a “two eyes” emoji.
CNN has reached out to Goldin and Frito-Lay for remark.
Pokémon’s Charizard is a big, orange dragon with turquoise wings and a flame on the tip of its tail. Often called Lizardon in Japan, the dragon is without doubt one of the franchise’s unique creatures – and one in every of its most beloved. In 2020, Charizard was voted one of many high 10 hottest Pokémon, in accordance with the franchise.
Social media customers flooded the remark part of Goldin’s Instagram posts in regards to the sale. Many questioned why somebody would spend a lot cash on a Cheeto, whereas others puzzled how the snack got here to be so dragon-esque.
“That is kinda silly nevertheless it’s 2025, individuals doing wild issues,” one person stated.
One other joked that Cheetozard could be their dying row meal.
This isn’t the primary time a curiously formed Cheeto has offered for buckets of money. In 2017, a Cheeto resembling Harambe the gorilla fetched practically $100,000 on public sale web site eBay.
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