Regardless of the sport being a blowout, Sunday night time’s Tremendous Bowl averaged a document 127.7 million U.S. viewers throughout tv and streaming platforms for Philadelphia’s 40-22 victory over Kansas Metropolis.
The sport was televised by Fox, Fox Deportes and Telemundo and streamed on Tubi in addition to the NFL’s digital platforms.
Not solely is it a 3% improve from final yr, it’s the second straight yr the Tremendous Bowl has reached a document viewers. The Chiefs’ 25-22 time beyond regulation victory over San Francisco in 2024 averaged 123.7 million on CBS, Nickelodeon, Univision and streaming platforms.
In response to Nielsen, the viewers peaked at 137.7 million within the second quarter (8-8:15 p.m. EST).
Among the improve will be attributed to a change in the way in which viewers are counted. That is the primary yr Nielsen is measuring out-of-home viewers for all states however Hawaii and Alaska.
It was beforehand the highest 44 media markets, which coated 65% of the nation.
The scores additionally embrace Nielsen information from good TVs together with cable and satellite tv for pc set-top packing containers.
After three straight years of Tremendous Bowls that got here all the way down to the ultimate minute, Sunday’s recreation was determined within the first half as Philadelphia constructed a 24-0 lead.
In response to Tubi first get together and Adobe Analytics, 14.5 million watched on streaming platforms, together with 13.6 million on Tubi, the place the sport was out there at no cost.
Telemundo and Fox Deportes averaged 1.87 million viewers for the Spanish-language broadcast. The Tremendous Bowl has been televised in Spanish in the US since 2014.
Kendrick Lamar’s Tremendous Bowl halftime efficiency averaged 133.5 million — the most-watched Tremendous Bowl halftime on document and a 3% improve from Usher’s final yr (129.3 million).
This Tremendous Bowl additionally had Donald Trump and Taylor Swift in attendance.
Trump was the primary sitting president to attend a Tremendous Bowl, whereas Swift’s romance with Chiefs tight finish Travis Kelce continues to maintain the pop famous person’s followers within the NFL.
It was the third straight yr the Tremendous Bowl averaged greater than 100 million viewers on tv after a interval the place 4 of the 5 video games earlier than 2023 had fallen in need of that quantity due to cord-cutting. That included 95.2 million for the 2021 Tremendous Bowl between Tampa Bay and Kansas Metropolis, which was the sport’s lowest TV-only common since 2007.
The NFL playoffs averaged 35.2 million viewers the primary three weekends, down 9% from final yr’s document of 38.5 million.
That adopted a daily season that averaged 17.5 million. Whereas that was the sixth-highest common courting to 1995, it was a 2% decline from 2023.
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